« We love Brigitte Bardot for her beauty, her voice and her naturalness, for the sunshine and happiness which radiate from her. Also for her way of saying exactly what she thinks, whatever the outcome. She is full of courage; that’s why we adore her.»

– Pierre & Gilles (artistes) / Le style Bardot – Henry-Jean Servat – Flammarion

BRIGITTE BARDOT

Myth

The B.B. SAGA

Cinema – Music – Muse

BRIGITTE BARDOT embodies a positive sensuality that is authentic, bold, and resolutely French.

From a ravishing Parisian to a global celebrity, BB. encapsulated the wild beauty, lightness, and joie de vivre of the of the 50’s, the 60’s and the early 70’s. Dancer, actress, model, singer, muse, and pioneer of many fashions, Brigitte Bardot has a unique place in the public’s memory.

Over the course of three decades, Brigitte Bardot has heralded the changes of the times:

The search for the simple life, a natural and effortless style, the emancipation of women, the quest for authenticity, environmental awareness, and animal rights activism.

THE WORLD OF B.B

Brand history – Visual Identity –
Licence and collaboration


THE WORLD OF BB.

LICENCE AND
COLLABORATION

The teenager from a good family, the young “pretty lady”, the tousled and pouting Eve, the sultry Amazonian, the hippy chic, the animal rights activist; these are just some of the elements of her multi-faceted, inspiring and ever-fascinating luminous personality.